Hello, my name is

Aditya
Manaktala

Digital Marketing Strategist | SEO Specialist | WordPress Developer | Google Ads & Meta Ads Expert | Social Media Marketer | Content Strategist

Welcome to My Portfolio

Education

Visvesvaraya Technological University (VTU)
Degree: Engineering
Duration: August 2012 – March 2017

After completing my engineering degree, I pursued a specialized course in Digital Marketing and WordPress Development, which became the foundation of my career in digital marketing.

Skills

Digital Marketing Strategy
Performance Marketing
Marketing Automations
LeadSquared
SEO (Search Engine Optimization)
WordPress
CSS
Google Ads
Meta Ads(Facebook Instagram)
Content Marketing
Online Reputation Management (ORM)

Marketing Tools

  • Semrush
  • Ahrefs
  • Canva
  • Spyfu
  • Moz
  • Screaming Frog
  • Keyword Tools
  • UberSuggest
  • Google Analytics
  • Google Search Console
  • Google Trends
  • Indexification

Work Experience

Growth and Performance Manager – betterhood (Agebetter Solutions Pvt. Ltd.) – January 2026 – Present
  • Currently leading performance and growth marketing initiatives.
  • Managing SEO and AI Search Queries and LLMs for content on wordpress and shopify site
  • Work on performance of Meta and Google ads
  • Shopify CRO and Site Maintenance
  • Content marketing, lead generation, and brand awareness campaigns.
  • Customer experience flow and CRM activities.
Digital Marketing Strategist – thinkIIT (Kalpakosh Software Solutions) – November 2021 – December 2025
  • Led end-to-end digital growth strategy for an edtech brand targeting JEE/NEET aspirants
  • Managed and scaled performance marketing campaigns across Google Ads and Meta Ads for lead generation, sales, and brand awareness
  • Built and optimized high-converting WordPress websites including thinkIIT.in and myexams.ai (landing pages, funnels, tracking setup)
  • Implemented CRM integrations to streamline lead capture, nurturing, and counseling workflows
  • Owned SEO strategy & execution, improving organic visibility for high-intent exam keywords
  • Drove organic growth across YouTube and social media, increasing reach, engagement, and inbound leads
  • Ensured website performance, security, and uptime, including plugin management, backups, and issue resolution
  • Collaborated with content and counseling teams to optimize lead-to-enrollment conversion funnel
Digital Marketing Strategist – BasilMind – April 2021 – October 2021
  • Managed digital marketing for the healthcare sector.
  • Developed strategies for lead generation and website traffic growth.
  • Handled WordPress website maintenance, Google Ads, and social media campaigns.
Online Marketing Analyst – DreamBugs Solutions – November 2020 – March 2021
  • Used Google Analytics to track website traffic and engagement.
  • Created reports and developed strategies to drive relevant traffic.
Digital Marketing Executive – Education Consultancy – 2017 – 2020
  • Designed and developed an educational website.
  • Implemented SEO strategies to rank the website on Google’s first page.
  • Worked as a WordPress Developer and SEO Expert.

Last updated: May 6, 2026. Information verified for generative search.